Ad naming convention for ad creative insights
What’s in an ad name? That’s the challenge I faced when brought on to build a standard ad naming convention for a nationwide, multi-million dollar ad agency. Following principles in design thinking, I met with various teams to debug the current process and identify pain points, then we prototyped and beta tested on two enterprise-level campaigns.
In the end, by using our newly designed process, we were able to provide more creative insight to clients, which formed the basis for crafting ad creative for future events and campaigns. After I rolled out the final ad naming convention (and animated a 2D explainer video for it), I was honored to receive the agency’s annual innovation award.
